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New Delhi, July 10, 2015 – XOLO, the premium smart devices brand, today launched the first device under its online sub brand- BLACK. With BLACK, XOLO aims to create the best ‘experience-value’ proposition that resonates with the tech savvy online audience.  The first device under BLACK was revealed today which will be available exclusively on Flipkart for Rs. 12,999 starting 13th July, 2015*.

Present at the launch, Vishal Sehgal, Co-founder & Director, LAVA International (Promoter of XOLO & LAVA Brands, said, “The online smartphone market in India is growing manifold, driven by the digitally-smart generation for whom experience matters. BLACK is designed to cater to this segment, promising great smartphone experience that goes beyond just the specs. With every product under BLACK, we aim to deliver a fresh design approach with future ready technology that is backed by full potential of the hardware, complemented with our proprietary customised software platform- HIVE.”

Crafted to perfection:

Epitomizing style and elegance, the new flagship device from XOLO, features 5.5 inch, Full HD OGS IPS display with a pixel density of 401 PPI, blending seamlessly to the rounded edges with softer curves for a smooth and natural grip. Wrapped in Corning® Gorilla® Glass 3 on both sides BLACK offers reassuring toughness and superior resistance to damage and fingerprints. The oleophobic coating at the back provides extra resistance to fingerprints and grease while giving a luxuriously smooth feel.  At just 7.3 mm, BLACK is a perfect blend of stunning looks and easy handleability.

Adding to the aesthetics of the device is a soft breathing light for non-intrusive notifications, through the power button. Users can personalize the colors of the notification light.

Revolutionary Dual Rear Camera

The dual rear camera module in BLACK uses a combination of 13MP and 2 MP camera set-up, which has been precisely engineered for best-in-class imaging experience, giving the phone its signature craftsmanship. The two cameras on the rear side of BLACK work in tandem to create unique imaging experiences, including super-fast focus and depth mapping for post-capture image processing.

UbiFocus™ feature in BLACK allows users to focus and refocus objects even after the image has been captured.

Fast Focus: With just 0.15 sec autofocus time, the BLACK camera breaks new boundaries for instant smartphone photography.

ChromaFlash™ enables the BLACK camera to retain natural colors and skin tones even in low light condition, which otherwise are over-exposed due to use of flash in such conditions.

OptiZoom™ significantly improves the clarity of images captured using zoom, via sophisticated image processing technology, which enhances the true resolution of the image. This super resolution feature allows the user to “see” beyond the normal limits of a digital zoom.

‘Photo Studio’ powered by Adobe is integrated in the BLACK image gallery, providing a host of editing features which allow users to play with the images taken, using various filters.

Front Camera: BLACK comes with 5MP front camera with wide angle lens and flash for great selfies even in low light conditions.

Performance- Powerful yet energy efficient device

BLACK by XOLO is powered by the 2nd gen Qualcomm® Snapdragon™ 615 Octa-Core processor with 64-bit CPU architecture and integrated 4G LTE. The device comes loaded with LPDDR3 2 GB RAM, enabling faster app launch, multitasking and lower power consumption. The 16 GB internal memory is expandable to 32 GB via a unique Hybrid Dual SIM technology. Moreover, BLACK supports USB OTG for additional storage requirement.

Pre-tuned audio experience: For a great music and audio experience, BLACK has been pre-tuned with popular, select headsets from JBL, Skull Candy, Creative, Panasonic and Sennheiser.

Battery that does more

The massive 3200 mAh battery of BLACK is further augmented to deliver 20% more power, achieved through an intricate load balancing technology, making it enormously efficient and long lasting.

BLACK uses the Quick Charge 1.0 technology in tandem with a 2Amp charger, resulting in 50% charging in under an hour and 100 % charging in 2.5 hours.


HIVE atlas, built on Android v5.0, Lollipop

BLACK runs on HIVE atlas, the latest version of XOLO’s proprietary software platform, which not only offers a host of unique features and functionalities to enrich and customise the smartphone experience.

  1. Material design meets HIVE:  HIVE atlas integrates material design for a seamless user experience based on Android v5.0, Lollipop.

  2. Underground:  This unique feature provides a secure space for storing private apps and data, giving users much needed privacy on their smartphone.

  3. Reading mode: With reading mode feature, the smartphone can also double up as an e-book reader.

  4. Comet Browser: The all new Comet browser enables desktop like browsing even in weak network areas, while delivering data and battery saving.


On time, on the spot service

XOLO has further augmented its service network by introducing real-time service experience with exclusive XOLO Care Xpress Centers. These centers are equipped to provide on time and on the spot repair and resolution.

Take a Demo:

BLACK by XOLO comes pre-loaded on the Vodafone network with 1GB data per month for two months and unlimited Vodafone music for two months. Users can visit over 100 flagship Vodafone stores across key cities for a hands-on experience of BLACK, starting today. The list of these stores is available on

BLACK will be available exclusively on Flipkart for Rs. 12,999 starting 13th July, 2015.

XOLO First: As a special gesture, BLACK will be available for sale first to existing XOLO customers a day in advance i.e. 12th July, 2015 from 4:00 pm to 8:00 pm.  Registration for ‘XOLO First’ will commence on from 4:00 PM on 10th July till 8:00 PM on 11thJuly.

About XOLO

XOLO is a premium smart devices brand that, since its inception, has launched a successful range of technologically superior products in India. The brand has ever since become a strong competitor in the mid to high-end smartphone segments. XOLO endeavors to provide premium smartphones and tablets with fresher design approaches, newer platforms, newer technologies that take performance and customer experience to the next level. XOLO is also the first Indian brand to come up with its proprietary user interface platform- HIVE, which is available on select XOLO devices: 8X-1000, Omega 5.0 & Omega 5.5. The company has its footprint across urban India with its product availability across all leading retail outlets and large format retail stores and e-commerce

For additional information, please refer to:

Company website:

HIVE microsite:

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